Honestly yours. Our swimwear celebrates life. Embrace everything that comes your way. No more role models for self-optimization, whether in 36A or 44E. Body-hugging fashion has to fit first and foremost. To you, to your feelings, to your ventures. When our designers create bikinis and swimsuits, the focus is on quality to last, unconditional comfort and dedicated support of personality. That's exactly how we imagine the person we inspire to be LIDEA: she is uncompromisingly herself. We stop counting numbers in terms of age or clothing sizes and we encourage our customers to stop comparing. Wouldn't it be a shame not to enjoy every single day at the beach, every summerly hour, because you don't feel perfect. The best conditions are offered by swimwear in which you feel at home. In high-waist pants, in a multicoloured print, in a monochrome tank-suit or in a halterneck-top. Call them all BFF.

Sustainable Development



Swimwear finds itself in the middle of a rebirth phase. This means sustainable production as well as responsible consumption. Our commitment does not end with the fabric, but extends throughout our entire value chain, because we aim at living a conscious vision of future driven swimwear. Water is love. That’s why LIDEA ECO SHAPE shows sustainability in a credible way: 100 percent recyclable or recycled components, cross-seasonal styles, a consciously set match of puristic forms and clean fabrics made in Europe.